Episode 28: Design an Open Day That Converts

In this episode of Raising the Bar on the Future of Pilates, I shares a clear, strategic approach to running an Open Day event that not only builds community, but actually converts visitors into aligned, long-term clients.

If you’ve ever hosted an event that felt busy but didn’t translate into real growth, this episode will help you understand why and what to do differently next time.

I walk you through the difference between running an Open Day for ‘exposure’ versus designing it as a thoughtful, structured client conversion strategy.

Because a beautiful event without a clear follow-up system?

That’s just an expensive afternoon.

In This Episode, I Cover:

• The difference between exposure and conversion

• Why calm authority converts better than hard selling

• How I determine studio capacity before promoting

• A simple 7-day follow-up sequence that feels professional and respectful

• Why I measure outcomes 28 days after the event

Growth should feel grounded and manageable, not reactive or overwhelming. When your capacity is clear and your messaging is aligned, your Open Day becomes a powerful, calm, client conversion strategy.

Want Support?

Inside The Open Day Blueprint, I guide you through building and running your Open Day in real time — including landing pages, email sequences, referral processes, teacher onboarding, and ROI measurement.

Starts April 1, 2026. Sign up now!
Visit: kimpaxtoncoaching.com/openday