Episode 26 - Solo show with Kim: Unlocking Your Pilates Studio’s Competitive Advantage
Welcome back to the podcast, In this solo episode, I dive into the idea of competitive advantage for boutique Pilates studios — and why it’s the key to standing out in a saturated market. I share insights from my own journey as a studio owner, teacher trainer and coach, exploring how small studios can create a client experience that’s truly unique and deeply valuable.
For me, success in this industry has always come down to relationships — not transactions. When we take the time to build genuine, human connections with our clients, we create loyalty, trust, and a sense of belonging that no discount or marketing campaign can replicate. In this conversation, I explore how to nurture those relationships, identify what makes your studio special, and build on your strengths to create a business that lasts.
I also introduce my new coaching program, From Burnout to Balance, designed to support Pilates studio owners in building sustainable, fulfilling businesses that align with their values — and their lives.
Episode Highlights
00:00 — Introduction and Overview
I open the episode by exploring what competitive advantage means for small Pilates studios today.
01:09 — Understanding Your Competitive Advantage
I talk about why being a small, boutique studio can actually be your biggest strength — and how to define what makes you different.
02:49 — Transactional vs Relational Clients
I share the mindset shift that transforms clients from occasional visitors into long-term relationships.
04:37 — Building Strong Client Relationships
I outline simple, authentic ways to build connection and trust that keep your clients coming back.
07:01 — Identifying Your Unique Strengths
I help you reflect on what your clients value most about your approach — and how to amplify it.
09:13 — Conclusion & Coaching Program Announcement
I wrap up the episode by introducing From Burnout to Balance and sharing how I’m helping Pilates studio owners build businesses that bring more balance, joy, and purpose.
🎧 Listen Now
Listen to this episode of Raising the Bar on the Future of Pilates wherever you get your podcasts.
🎙 Listen on Spotify | 🍎 Listen on Apple Podcasts
Work With Me
If this episode resonates with you and you’re ready to create a business that feels sustainable, balanced, and uniquely yours, explore my coaching programs at Kim Paxton Coaching.
